After a few grueling hours and repeated displays of truly remarkable strength (if you’ve ever seen us, you know how menacingly burly and thick we are), we’re settling into our new home at 29 Fraser.
There’s also a rock climbing gym in the building (rock climbing is the new golf, if you didn’t get the memo), so bring your chalk bags to the next meeting.
Our complete address is:
29 Fraser Ave, #4
Toronto, Ontario
M6K 1Y7
Over the years, Apple has built a juggernaut of a brand that positions its products at the center of everyday consumers’ digital lives. It all began with an explosion of translucent candy plastic in 1998 with the release of the first iMac. iMovie showed up the next year, followed by iTunes and the iPod in 2001. The iTrain hasn’t stopped since, with most consumer-aimed offerings from Jobs’ cool-factory bearing the prefixed i.
Starting any word you please with a particular lowercase letter is not a registerable trademark. And so came the imitators, seeking to capitalize on the indefatigable momentum of the 21st century’s alphabetical dernier cri. They’re everywhere. An in-classroom digital response system from MacMillan called the iClicker. An interactive shop-window touchscreen foil technology called iWindow. Even our own wine show produced in partnership with the iYellow Wine Club.
We’ve been working a lot with the new H.264 support in Flash. Like the On2.VP6 addition back in Flash 8, the inclusion of H.264 opens up new potential for delivering high-quality video at low bitrates. One drawback is that Flash doesn’t currently support transparency in H.264 - you’ll have to stick to VP6 for your walk-on hosts and so forth.
The latest figures from Adobe put the H.264-enabled version (9.0.115) at 62% penetration for the US and Canada as of March. This is probably into the 80s by now, as the 99.4% of users with Flash 6+ get prompted to auto-update when they encounter Flash 9 content. There’s little reason to hold off from distributing in H.264 at this point: very few users will have trouble viewing it and the quality boost and/or bandwidth savings are significant.