“…online video is expected to be one of the fastest-growing emerging mediums in 2009, with a growth rate of 45% and spending of $800 million.

“It is the one medium that advertisers are most comfortable with,” [Magna's] Brian Wieser said. “The assets that are required can be the same as those with TV, and there has been an increase in supply of inventory of A-grade content.”

So ended a rather gloomy article from AdAge entitled “Coen Revises ’08 Forecast Down in Face of Grim Economy”.

The sum of the article amounted to a declaration from Magna Global’s Robert Coen, senior VP-director of forecasting, that 2008 ad spending would not be as high as originally anticipated. The paragraph quoted above was the only good piece of news to come out of the whole article and fortunately it’s good news for us (and possibly you) and reaffirms our long held belief that online video (in its various forms) is the new frontier of ad investment. The eyeball shift is in full force, shrinking economy be damned! People may be more cautious with their wallets in the months to come but they’re still going to go online for their news and entertainment. And that’s where we’ll reach them.

This has been my first post here on the VMG blog, expect more ranting and raving to follow as I rediscover my writer’s voice. But be warned, a grain of salt may be required for what I say from time to time, this is after all opinion and I’ve been known to stir a few pots with mine.

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- Evan VMG – CD