Something I missed mentioning in the annotation post: Samsung is out ahead in the commercial annotations game with their campaign for the Samsung Instinct.
Follow Your Instinct is an annotation-powered choose-your-own-adventure movie in which you (a young heterosexual male office worker) must make a series of choices between (1) having sex and (2) doing boring shit. You’re rewarded for following your rebellious instincts (jury’s out on how the compulsively boring dudes out there feel about this).
Points for the risque approach, and for getting out there early while the technology is still novel. We think they’ll do well.
In other sexual choose-your-own-adventure news, check out lingerie brand Agent Provocateur’s new hauntingly carnivalesque microsite. Stumble around a Rocky Horror castle shot like a Super8 porno and try to decide which actions to take to stop a virgin from getting her throat slashed. Hint: Choosing “No” tends to trigger a chicken sound.