VMG Cinematic has a brand new addition to the team! I am pleased to introduce myself as the new social media viral marketing guru – wait, that’s what I was hired for right … ? Jokes aside, I am very excited to join a knowledgeable (and fun) team of film and marketing professionals as well as bring in my own communications industry expertise. Looking forward!
My first contribution to this blog involves pointing out the most common mistakes in viral marketing. I have stumbled upon an interesting article which scolds failed attempts of brands like Motrin and Gatorade in using viral videos but also provides a viral success story from none other than Dove.
Next time you are thinking of using viral marketing make sure to avoid these three downfalls which may be holding your company back from success in the digital world.
The first rule of viral marketing is …
#1 – Do not alienate your audience.
Keep the consumer in mind at all times when making the video.
Common concept? Yes. Common mistake made? Also, yes.
#2 – Do not fail to associate your brand with the message.
The main goal of any viral campaign is brand awareness. Make sure the video concept makes sense and has a connection to the product advertised.
#3 – Do not make a TV commercial.
Audiences generally don’t like TV commercials because they feel it gets in the way of their program watching. This is why it’s essential for viral videos to be original and establish connections with the audience.