Google has made headlines again; well essentially Google is probably mentioned at least once to a dozen times a day in headlines in one way or another since its inception. This is not exactly surprising considering its magnitude of existence moving stealthily over society. How many times a week, a day do you shout out the phrase “GOOGLE IT!”, and pretty much anyone anywhere will understand (there’s no language barrier here).
What does all this mean?
What Google wants, Google gets. If Google sees a company they want….they buy it. At least that is how the company has been acting this year. Their latest purchase is Widevine, a video technology company “providing digital media solutions for the delivery of digital entertainment to any device” – taken from the Widevine website.
To understand this a little more simply, by purchasing Widevine, Google is hinting at the fact that they will be crossing the threshold over to premium content delivery. Basically being such a huge player in providing video content to the public, it is high priority to be able to protect that video from piracy while providing the best optimization to the most amount of screens (smartphones, computers, tablets etc.). Therefore, Google decided to purchase the company that can do all of this and more, and who also already hold affiliations across the spectrum from broadcasters all the way to hardware manufacturers, essentially one big purchase to skip multiple little steps.
What does this mean for those of us looking to stream the latest episode of 30 Rock, Californication or maybe you’re more of a Mad Men fan? Since Google will be going through the correct legal procedures, whichever series you indulge in, you will soon be able to watch them from Google TV and YouTube, even after they have been pulled down from other sites due to piracy issues.
When will all of this begin to happen, or how exactly will they be implementing the skills and benefits of Widevine, we will just have to wait and see.