Social Media Week is in full force! There was a great response from the JWT Canada’s Retail Slam event last night that our very own VMG CEO participated in. I thought I would give a quick review of the event entirely composed of tweets made while the presentations were happening…how’s that for putting social media to work.
Day 3 of Social Media Week in Toronto and every attendees’ head is exploding w/information & ideas for clients. JWT Canada’s Retail Slam event went from Balckberry converting top faqs from call ctr to how to YouTube videos. There were incredibly interesting presentations from speakers, the audience was convinced that the future of social media in retail is taking over! The insightful and powerful presentation by Mark Campbell about the future of online videos brought light to the powerful Info-tainement on YouTube : Case studies, How-to videos, Live video, Video Hauls and eye-opening statistics such as YouYube : More than 35 hours are uploaded every hour. I asked Mark what he wanted to get across to listeners in one tweet, but someone beat me to it: Mark Campbell – Make videos about what people are actually looking for, do customer support on YouTube. As presentations went on and updates were made by the second, it was apparent that everyone involved were also feeling smarter by the second.
Here is a little montage of the event filmed, assembled and ready for viewing by the time the last question was answered.