Longo Brothers Fruit Markets Inc. is a family owned business started by Tommy, Joe and Gus Longo in 1956. Today, they are a leading grocery chain with several stores in greater Toronto and a distinct emphasis on quality and freshness. During the summer season, 75% of the stores’ produce is local product.
A Toronto video marketing agency, VMG Cinematic has been behind the Longo’s video series – Longo’s Taste Ontario – that spotlights the Canadian grocery chain’s focus on freshness and using local resources. The latest video was released last week promoting the in-season, local sourced strawberries from Simcoe, Ontario.
The video takes place at Strawberry Tyme Farms featuring John Cooper, a third generation strawberry farmer and Tim Gibson, Longo’s produce manager.
“There’s really three reasons to support local Ontario strawberries; it’s good for the local community, local produce is fresh healthy and it’s good for you, and people are demanding it,” states John Cooper in confidence.
“The goal with ‘Longo’s Taste Ontario’ was to share with their consumer what the grocery chain has been doing since the very beginning,” explains Reid Campbell, account director at VMG Cinematic.
“With people caring more about where their food comes from and the road it takes before it gets to their plate, this was a great opportunity to showcase their operations – and what better what to do this than through video?”
The video resides on Longo’s web homepage as well as their Facebook, Twitter, Pinterest and YouTube channel that has currently over 14, 500 views. The series also loops in the digital in store displays in all of Longo’s locations.