Look at that, a two month gap in between posts… shameful. On behalf of VMG to our many thousands if not hundreds of millions of loyal VMG blog readers I offer our humble apologies and our promise- nay our easily broken agreement, to put up at least one new, insightful, or at the very least incoherent blog post per month. In the meantime thank you for your patience and without further ado, Today’s subject: “Viral Hope”
“…online video is expected to be one of the fastest-growing emerging mediums in 2009, with a growth rate of 45% and spending of $800 million.
“It is the one medium that advertisers are most comfortable with,” [Magna's] Brian Wieser said. “The assets that are required can be the same as those with TV, and there has been an increase in supply of inventory of A-grade content.”
So ended a rather gloomy article from AdAge entitled “Coen Revises ‘08 Forecast Down in Face of Grim Economy”.
