Look at that, a two month gap in between posts… shameful.  On behalf of VMG to our many thousands if not hundreds of millions of loyal VMG blog readers I offer our humble apologies and our promise- nay our easily broken agreement, to put up at least one new, insightful, or at the very least incoherent blog post per month.  In the meantime thank you for your patience and without further ado, Today’s subject: “Viral Hope”

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We’ve been working a lot with the new H.264 support in Flash. Like the On2.VP6 addition back in Flash 8, the inclusion of H.264 opens up new potential for delivering high-quality video at low bitrates. One drawback is that Flash doesn’t currently support transparency in H.264 – you’ll have to stick to VP6 for your walk-on hosts and so forth.

The latest figures from Adobe put the H.264-enabled version (9.0.115) at 62% penetration for the US and Canada as of March. This is probably into the 80s by now, as the 99.4% of users with Flash 6+ get prompted to auto-update when they encounter Flash 9 content. There’s little reason to hold off from distributing in H.264 at this point: very few users will have trouble viewing it and the quality boost and/or bandwidth savings are significant.

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