“…online video is expected to be one of the fastest-growing emerging mediums in 2009, with a growth rate of 45% and spending of $800 million.
“It is the one medium that advertisers are most comfortable with,” [Magna's] Brian Wieser said. “The assets that are required can be the same as those with TV, and there has been an increase in supply of inventory of A-grade content.”
So ended a rather gloomy article from AdAge entitled “Coen Revises ‘08 Forecast Down in Face of Grim Economy”.