So there’s been some buzz going around about Ogilvy Toronto’s newest effort for Dove. An interactive choose-your-own-adventure microsite/webseries called Waking Up Hannah. Now what I find interesting about this series isn’t necessarily the interactivity features (which are well integrated if somewhat superfluous) what I’m excited about is the fact that this is one of the first branded web series to adhere to TV quality production values. (more…)