Something I missed mentioning in the annotation post: Samsung is out ahead in the commercial annotations game with their campaign for the Samsung Instinct.

Follow Your Instinct is an annotation-powered choose-your-own-adventure movie in which you (a young heterosexual male office worker) must make a series of choices between (1) having sex and (2) doing boring shit. You’re rewarded for following your rebellious instincts (jury’s out on how the compulsively boring dudes out there feel about this).

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Sometimes it’s better to avoid MTV. Promoting their new unpronounceable album “Með suð í eyrum við spilum endalaust”, Sigur Rós’ video for Gobbledigook (NSFW… why do I find myself typing that so often?) isn’t the kind of thing the FCC smiles upon. I don’t think most people would find it offensive – far more disturbing things routinely make it onto afternoon television – but naked Scandanavians frolicking in a forest are more of an online-only thing. And while the Internet isn’t free from content censorship either (you won’t find this on YouTube), this is a nice way to take advantage of online freedom. It’s the kind of thing that otherwise would only find distribution on DVD or in a gallery, but can reach a much wider audience this way (and better serve its purpose as a promotional film).

-Nick