The documentary series we’ve been working on about the Scarborough Hospital is now live on the foundation’s new website (designed by our friends over at Lush Concepts – check ‘em out). The series is part of the Scarborough Hospital Foundation’s new PR initiative, and is aimed at educating the public about some of the amazing things that are going on at TSH. (more…)

JCpenny’s “The Doghouse” viral short film

As a rule I generally have a low opinion of buzz words and corporate market speak.  It’s a vocabulary too often used by the uninformed trying to pose as the overly informed and in the end those fancy words we come up with to describe new trends grow stale and wind up ridiculed by just about everyone in the know.  Well at the risk of ridicule I’m going to break my own rule and become a contributor, nay a revivalist to the buzz word lexicon with “Advertainment.”  Sure it’s not my own invention and you’ll find it floating around on the blogosphere here and there, maybe in a few industry articles etc. but it hasn’t really found a catch yet.  I’m using it now because there really is no better word to describe the growing trend I’ve been seeing from big brands experimenting with long-form-video-entertainment-advertising (see why we need a buzz word?).

(more…)

So there’s been some buzz going around about Ogilvy Toronto’s newest effort for Dove.  An interactive choose-your-own-adventure microsite/webseries called Waking Up Hannah.  Now what I find interesting about this series isn’t necessarily the interactivity features (which are well integrated if somewhat superfluous) what I’m excited about is the fact that this is one of the first branded web series to adhere to TV quality production values. (more…)