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PROJECT: Harley-Davidson Digital Signage

Yukon H.O.G. Rally

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Dan Aykroyd Spots (photo)

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Dan Aykroyd Spots (photo)

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Dan Aykroyd Spots (photo)

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Dan Aykroyd Spots (photo)

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Dan Aykroyd Spots (photo)

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The Open Road

Harley-Davidson Canada wanted something uniquely Canadian for their in-store digital signage content. So we produced a series of spots that truly personified the Canadian Harley owner's experience. The first spot captured the landscape of the Yukon as a prime example of the geography Canadian Harley owners have at their riding disposal. The next two spots starred the most famous Canadian Harley owner of all: Mr. Dan Aykroyd contemplating the many accomplishments of his life and coming to the conclusion that the only thing he still needed to conquer was the open road.