PROJECT: Vaughan Mills Style Agents

Episode 3: "Best Dressed Guest"

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Episode 2: "Wearing Brights"

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Can a mall have its own TV show?

It can when it's as big as Vaughan Mills. Working directly with the Vaughan Mills marketing team, VMG developed and launched Style Agents - a complete online campaign consisting of a web TV series, custom microsite, Twitter feeds, podcast, blogs, and a proprietary YouTube strategy to guarantee Canadian female viewers. The campaign, which is designed to promote the vast selection of Vaughan Mills' fashion retail offerings, features fashion experts Janette Ewen and Afiya Francisco. Their "style mission"? Find high fashion styles without high fashion prices.