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PROJECT: Toron Investment Insight

"Inside Toron"

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"Private Equity Investing"

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"Securities in Foreign Currencies"

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A Commitment to Investor Education

When Toron Investment Management came to us requesting a new approach to their traditional client email newsletter, we recognized the potential to try something new. A weekly branded web series featuring their partners and analysts discussing the latest market news allowed them a stylish informational dialogue with their current clients and a platform to attract new ones. A customized distribution strategy provided the series with a wide scope of exhibition points ranging from iTunes downloads to a YouTube Channel. Monthly viewing reports track viewing numbers across the internet, and at 73,000 viewers and growing, the series has become a powerful PR tool for the firm.