Dare Toronto
Creative Agency
Content creation, post production, motion graphics
Dare Toronto and VMG teamed up to produce a first of its kind social video playoff campaign. Throughout the Stanley Cup Playoffs, thousands of fans shared their unique and intense perspective, be it at the game, at home or out with friends.
Following every matchup VMG rapidly produced compilation videos to showcase the highs and lows of each series, built entirely from footage uploaded by fans. These fan-fuelled stories were viewed over 60 million times and resulted in nearly 100 million media impressions.
Content creation, post production, motion graphics